Purchase Start with Search Engine Result Search
In today’s world, the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, and Bing. These search engines are the big three and account for over 90% of all searches. With such a case, a website is an important necessity for a business, big or small, online or offline. With more than 90% purchase decisions starting with search engine search that means if you don’t have a website you are missing a huge potential audience in your respective market. Moreover, the online consumer or shopper’s percentage has been ever-increasing. As a result of ease and access to technology and the internet. People are carrying out more online research and exploring more online shopping options. In other words, the market has widely changed from offline marketing to online marketing.
In today’s world having a website are a sign of professionalism, brand reputation, and trust. If you don’t have a website, even if you have excellent services, it will impact your business reputation. And a good portion of the market will not even consider you an option. Just think it from your own point of view, will you purchase from a seller who doesn’t have a website affirming its online reputation and in addition, no reviews praising the seller? I would not!!! Based on my experience, maybe about 80% of people will share the same viewpoint as me. Make your business visible on search engine by a website.
Ease of Access
When you have a website, you are thinking of informing people about your products & services in order to gain customers. By having a website people will be able to find your company when they search for services like yours on a search engine like Google, Yahoo or Bing. It is true if you don’t have a website your business may still be found on search engine if you have listed in a directory. But what is the probability if you are visible in comparison to competitors websites? Would you leave to chance? Instead, having a website is more beneficial and has better chances to be visible in the market.
Positive Return of Investment
The cost of hiring a developer to design and develop a website is quite affordable offering high returns. Once you have a presence on search engine and a great audience reach you will be able to target a great number of potential customers. While in the offline market, you can only target a small audience from a local region. In contrast, a well-designed website gets you high traffic from the global level, which offers a higher conversion rate.
A website acts as your portfolio exhibiting your
testimonials and reviews
For example, I want to plan a trip; I will search for a tour and travel agency that has an excellent website with a superb photo gallery. And do you know the most important thing which will convince me to go ahead with the booking? It at least has 200 positive reviews and testimonials in the name of the agency. Specially, from the people who have traveled the same place I want to travel with the agency. Likewise, The agency regularly follows up with their customers and regularly answers their queries. As a result, these reviews and testimonials become your achievements that enhance your online reputation and build trust. Therefore, trust results in earning a lot of customers and increases your net worth.
A Search Engine Optimized Website can help you beat your
A SEO optimized website is one of the best measure to compete and beat your competitors. By using the latest SEO strategies, you can create quality content based on your keywords research. You can optimize your web pages following on-page fundamentals. Hence, the search engine recommends you on the search engine result page. Build backlinks; by regularly posting valuable content, so you can earn relevant and genuine backlinks. In other words, SEO not only helps you compete with your competitors. But an intensive and effective SEO strategy can also help you beat them.